FairwayPro business opportunity
Launching new product line
proven consumer product now targets commercial market
The FairwayPro brand was introduced with the introduction of an advanced state-of-technology product
The initial consumer version is for use at home or taken to practice/warm-up sessions
Two new products developed for the global B2B commercial golf pratcice market
Patented FairwayPro forward–sliding turf mechanism, hinged weather protection ball tray and stance mat with adjustable tee.
Forward–sliding turf mechanism with hinged weather protection ball tray and clamping system to attach to existing stance mat.
Evolutionary new design with same patent, features and functionality as the initial version for use at home or any outside practice facility.
program category elements
program expansion details
consumer program overview
Overview of the stages from invention and patenting to testing through maufacturing, marketing and distribution.read more
business investment summary
Program background, product management, program expenditures and revenues.review details
consumer product testimonials
Product reviews and key endorcements gathered at trade shows, web networking and marketing / sales activity.read more
OUR MARKETING BACKGROUND
retail platform upgrade
Billion dollar revamp of Shell US retail visual identity and texaco rebranding program design management.read more
johnny rockets cafe
Brand identity, logo design and retail business launch leading to global growth and public aqusition.read more
wallypark airport parking
Brand identity, logo design, marketing, public relations, communications and product launch.read more
project management team
James McFarlin is a leading creative director and marketing expert who has produced award-winning advertising campaigns, cross platform web applications to streamline franchise local store marketing, digital ads and websites. He has designed & directed new product launches for Johnny Rockets, Skechers, WallyPark and FairwayPro. He developed the B2B, B2C and PR tools to help implement the re-branding of over 10,000 Texaco retail locations to the Shell brand. His agency served as the primary marketing communications firm for Shell and Texaco producing financing programs, co-branding and branded car wash initiatives. Other noted clients include Mattel, Trammel Crow (CBRE), Coldwell Banker, Guess Jeans, Body Glove, and other global brands. He was Communications Director at American Medical International (AMI), serving 268 hospitals and more than 50,000 employees. He earned his B.A. degree and master’s degree in Communications & Visual Studies from the University of California Santa Cruz (UCSC).
Margaret McFarlin is a financial analysis and business development expert. She was Business Development Manager for Texaco Refining & Marketing Inc., served on the transition team for the merger of Texaco and Shell downstream assets in the U.S. and helped facilitate the largest retail re-branding initiative in U.S. business history. She has developed proprietary tools, and applications for decision-making, financial analysis, sales forecasts and capital investment. As founder of a recreational products company, she authored four patents and directed manufacturing and e-commerce sales. She earned her M.B.A. from the University of Chicago, and is fluent in Mandarin Chinese.
D’Miles Salmon has over 40 years of experience as a Mechanical Design Engineer specializing in plastics, electro-mechanical hardware, mechanisms, robotics and packaging. He is knowledgeable in all phases of product development, from concept design, to engineering and both domestic and offshore manufacturing. He has managed design engineering groups to create unique solutions in manufacturing and design challenges resulting in several awards and patents for innovative work. He lived in Hong Kong from 1999-2002 overseeing engineering and manufacturing operations for his company. D’Miles prior associations have been with IBM, Atari, Inc., Pizza Time Theatre, Discovery Toys, Apple Computer, FairwayPro and First Degree Fitness. D’Miles holds a BSME, Lawrence Institute of Technology, School of Engineering, Southfield, MI.