new product launch
steps to success
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range of services
No matter what stage you are in the development process, I can help you move forward with your project initiative in the most efficient way. I have 25 years experience launching new products across many industries.download case study
cad design & prototype
Proficient in CAD design I can work with your engineer or mine. I have extensive experience with CNC prototypes ensuring you'll know exactly how your product will look and perform prior to manufacturing.
If desired, I will help you get a patent for your idea. I have obtained many patents over the years and understand the entire process. I will work with your attorney or mine to ensure the best possible submission.
As demonstrated in the examples below and elsewhere on this website, I am an expert in branding and marketing across all channels. I will create all the tools you need to get the best possible exposure to your target market.
Advertising can be key to your success. Whether it's print, digital, radio, television, I can create and place your advertising. If your current agency handles that aspect I will work under-the-radar in your behalf as a valuable team member.
I never underestimate the power of public relations. Press releases to key journalists and media outlets can make all the difference. There are several PR home runs shown on this website that illustrate the role of PR.learn more
Here are a few informative links at FairwayPro.com
Below are a few examples showing how FairwayPro moved from idea to worldwide sales success.
short-form TV infomercial / demo video
This video is also used for E commerce, retail POS looping video, trade shows, etc.