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health care support



At James McFarlin Marketing Group, we have years of industry experience including marketing and communications services for a Fortune 100 health care and diagnostic services provider. We excel in marketing to physicians, stakeholders and health care purchasers. We also have extensive expertise communicating with patients and marketing to health care consumers.

real people, real stories

Anyone can offer testimonials, scripted or otherwise. Our technique is real stories as they happen featuring real patients and caregivers in a hospital setting. Quite often, these stories have depicted caregivers actually using advanced medical devices to save, improve and extend real lives. Our proven “in the moment” storytelling techniques can be just as compelling for its audience of end users and clinicians. These stories are shot by trusted crews embedded in the action, who live this kind of production everyday, shot against the backdrop of Sharp HealthCare a place whose 18,000 caregivers have grown to embrace, love and trust the benefits of this kind of 'eye on their action' for over a decade. We do not use actors. We do not film reenactments. In a sea of staged “reality” shows, our technique is Medical Reality, told in the moment.


Real-Life Patient Videos

these stories are told by patients, family members and caregivers

adobe pdf case studies